Push Advertising Networks

Push ad networks are advertising platforms that specialize in delivering push notifications to users' devices.

Push notifications are messages that appear on a user's screen, typically on their mobile or desktop devices, even when they are not actively using a specific app or website.

These notifications can contain text, images, or even videos, and are used by advertisers to reach and engage with their target audience.

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About Push Advertising

Push Notification Advertising, Push Ads, or Push Traffic — became one of the most popular ad formats in affiliate marketing lately and the tendency keeps growing.

Web or mobile push notifications are user-friendly, non-intrusive and highly-engaging messages with special offers, news or any kind of information that your potential customer receives. The push ads are sent right to laptops and mobile phones of the audience who will defenitely interact with it.

How do push ads work?

• Commercial messages served by websites that show up on both desktop and mobile devices. Users who click messages get transfered to a product offer, where could sign up or make a deal.
• These short interactive messages are built of an ad image and text. Messages are delivered straight to an ad recipient’s mobile or desktop device even if a user is not browsing.
• Users need to opt-in to start receiving push notifications from websites. While surfing the web, users come across a website displaying a small pop up, asking to send notifications — that’s how users subscribe to receive push ads. Subscribers get only several number of notifications per day, and can opt-out any time they feel like it.

So what makes push ads so special for advertisers?
The reason for this is that push traffic is affordable and accessible across all trending business verticals including eCommerce, retail, entertainment and more. Compared to emails (2%), push ads achieve much higher open rates (from 3% to 8%). That’s why affiliate push traffic exchanges currently feature format as the most trending.

1. With push ads you can target billions of users worldwide, who already agreed to receive push notifications, what gives you huge reach potential for your campaigns.
2. Push ads have high performance statistics and work well almost for any type of campaign since you reach ONLY real users! All users opted-in to receive website notifications which means they are interested in information you send, and you can enjoy high quality traffic for your offers.
3. Push notification ads are user-friendly! They are easy to see on the user’s device. Users don’t have to open an app to see messages which increases the chance that users will view your ad.
4. Advertisers love Push ads as it is the simplest ad format! You only need an image and target message! Also you may personalize your content with visuals (emojis) and choose your delivery time to reach users when they are available!

Push Notification ads vs In-Page Push ads

In the market there are too many definitions so it’s easy to get confused. Let’s discuss what’s the difference between Push Notification Ads and In-Page Push Ads.

Classic push notification ads
Classic push notifications are sent on desktop, mobile and tablet to users who have subscribed to a publisher’s website. This format consists of two images, a brand name and a headline.

In-Page Push
Similar to classic push ads, In-Page Push is a web adaption of a well-known adformat with no need to collect the database, it works on all browsers and platforms, including iOS. For better performance we developed new custom designs for top verticals.

Benefits of classic web push

The introduction of this format as an advertising tool yielded incredible results for user retention and conversion. It has many undeniable advantages over other advertising formats:

• Visibility

Notifications appear on top of the current window, noticed instantly.

• Engagement

The notification format is familiar to smartphone users, so the first urge is to check it out.

• Retention

Advertising reaches the user even when they are not on the site, bringing them back again and again.

• Transparency

The user gives explicit consent to receive notifications, which means he already has high trust in the website.

Limitations of classic web push notifications

• The ability to reach out to the user at any time is so tempting that many advertisers lose their sense of proportion, bombarding users with useless notifications.
• After a few such frustrating experiences, the very idea of turning on notifications ceases to be tempting – and the annoyance of each new one accumulates, resulting in banner blindness and a decrease in traffic volumes.
• Also, users of Apple and macOS smartphones were the first to have access to this technology, but are now protected from such notifications.
• The new Chrome updates are also consistently limiting this kind of traffic.

Even though the classic push still works and brings in billions of impressions, its limitations are also clear to advertisers, and they are looking for new ways to interact with the user.

Benefits of in-page push

Emerging as a solution to the web push format limitations, it has won the love of advertisers and stands out with a set of advantages:

• Fresh audiences

In addition to Apple users, in-page push also reaches those who avoid classic push.

• No need for a subscription

There is no need to subscribe, no opportunity to unsubscribe. The tradeoff is the inability to reach the user outside the site.

• Simplicity

The user base isn’t needed. The cost of error is much lower if the push is unsuccessful or too intrusive. It is easier to manage campaigns: when it is over, it is over, no clicks from the ones left for later.

• All advantages of web push ads

Looking like a web push, they are still as eye-catching as important notifications.

And the only limitation compared to classic push is that it is tied to the webpage.