Trafficstars is a user-friendly advertising platform that makes it easy to create ad campaigns. The platform offers a lot to grow your business in the adult niche. Pricing is on the CPM and CPC models, though push ads are just on CPC there. Trafficstars rates are not so expensive.
The ad platform was created in Cyprus in 2014, and has grown into a reliable adult network since its establishment. It is a self-served network with its own inventory of over three billion daily ad impressions.
Trafficstars uses state-of-the-art technology to develop special features, which can guarantee the creation of a performance-oriented campaign.
Here is an outline of these features:
Self-serve Network
You don’t have to be an expert to make use of this platform. It is easy enough to use and gives you multiple options to make your campaigns effective. You also have access to the platform’s real-time bidding feature that lets you spend according to your budget and pay only for the used resources. The power to make a good campaign is in your hands.
Detailed Targeting
Trafficstars has efficient targeting options that help connect your campaigns to the proper audience. You can use the following options to target your audience: operating systems, languages, carriers, devices, browsers, and IP ranges.
Excluding certain internet service providers from your campaign is also possible with the IP range feature. This gives you a list of IP addresses to include or exclude.
Traffic Selection
There are two available traffic options, and these are run of network and Prime. On the Run of Network, all ad spots will be targeted, allowing your ad to receive a huge amount of traffic. You are allowed to whitelist or blacklist specific sources from this audience selection to slow down the influx and get more targeted traffic.
The Prime option allows you to display ads from premium sources, albeit more expensive ones.
Real-time Reporting
Trafficstars’ real-time reporting gives its advertisers a way to closely monitor how their campaigns are performing. You can use the data from this feature to properly optimize your poor-performing campaigns and choose to continue running the ones with great performance. You can track your ROI through the platforms’ hourly stats report, as long as postback tracking is established.
Tracking Tools
Another Trafficstars feature is its tracking tools, which saves you some time if you pre-configure all tracking settings at the onset. You can access the API through a link in the tracking section. All affiliates will see a short text with details on the link they have to use in their account.
When you access the link you can edit and change the metrics you want so you can keep track of everything relating to your campaigns.