Industry News and Updates

The Web Push ecosystem is like a sea: a moment ago, it was smooth sailing, with improving performance and increasing budget, and now there’s a storm of changing policies and spiking unsubscribe rates. But at the end of the day, smooth seas don’t make good sailors.

In affiliate marketing, traffic volume often gets the most attention. Many affiliates focus on getting more clicks, more impressions, and more visitors. At first, this makes sense: without traffic, there are no conversions.

Pre-lander is a great tool for performance marketing, but only if it looks eye-catching and aligns with the rest of the funnel elements.

Instead of focusing only on one conversion event, hybrid models allow advertisers and affiliates to share both the risk and the long-term value of the user.

Affiliate marketing is a constantly evolving industry, so much so that many advertisers simply can’t keep up with the new trends.

Affiliate marketing Vietnam is becoming one of the most dynamic growth opportunities in Asia.

Performance marketing is all about traffic, but traffic can be different: some users are just browsing, while others arrive with a clear purpose.

The digital advertising landscape continues to evolve, and publishers today have more network options than ever.

At RollerAds, we always strive to help you earn more without complicated efforts. Not long ago, we published a case study on two types of extra monetization on our blog: a back-button script and a push-subscription tag.

IAB targeting groups traffic based on content categories. Each website is assigned to a category such as news, lifestyle, or fitness. Instead of treating every zone as a separate unit, traffic is structured from the start.

Let’s break down a million-dollar case study from the team at TrafficShark. That’s right — they made over $1,000,000 running push notification traffic from iOS calendars to a VPN app targeting LATAM and Tier-1 GEOs.

For affiliates just starting out, RollerAds has prepared a dedicated video explaining the nuances of working with an ad network.

If you're new to Adsterra traffic or looking for a high-converting vertical, Utilities should be your go-to choice.

To clearly demonstrate the simplicity and effectiveness of the bidding model, RollerAds prepared a detailed case study with a push campaign.

RollerAds introduces a new smart bidding model — CPA Goal, which allows you to automatically optimize campaigns and manage your ad budget efficiently.

With a mindset that values efficiency, economic stability that opens wallets, and AdsEmpire’s lucrative bonus contest, there’s never been a better time to focus your efforts here.

Affiliate networks offer higher rates to webmasters for two reasons...

As we navigate through 2024, let's explore the top five affiliate networks that are leading the charge in revolutionizing the industry landscape.

As we venture into 2025, let's explore the top advertising networks that are redefining the landscape of online marketing.

One of the most pressing issues facing advertisers and affiliates today is customer engagement.

Affiliate marketing is an amazing way to make residual income. However, it is imperative to carry out some research, specifically when it comes to sports betting platforms for affiliate marketers.

There are multiple ways you can earn money online. If you want to create a website, there are three main ways you can monetize it: ads, selling products, and affiliate marketing.

Finding the right niche is a must if you're starting a career in affiliate marketing and you'd like to thrive in this growing and highly competitive sector.

To put it maximally simply and accurately, programmatic advertising is an automated way of purchasing targeted ads in real time.

AI marketing refers to digital marketers applying artificial intelligence or similar technologies to target users better, optimize ad spending, and produce compelling content.

Journey-based advertising is like planning a road trip. You don’t just start driving randomly. Instead, you map out your route, plan your stops, and ensure you have everything you need for the journey ahead.

The past few years have been groundbreaking in affiliate and influencer marketing, particularly in the Partnership Economy.

One of the major challenges of marketing is that you need to spend money first before you can start making money.

Analyzing the Latest Data from a Survey of Over 2,000 Affiliate Marketers