Native advertising networks are platforms that connect advertisers with publishers to facilitate the distribution of native ads.
Native advertising refers to the practice of seamlessly integrating promotional content into the natural flow and design of a website or platform, making it appear as non-disruptive and native to the user experience.
Native advertising networks offer various ad formats, including in-feed ads, sponsored content, recommended widgets, and more. These formats blend with the surrounding content, matching the look and feel of the publisher's platform.
TOP RATED NATIVE ADVERTISING NETWORKS
ExoClick
Ad Formats:
Push ads
Popunders
Interstitials
Native ads
Video
Banners
13 billion+ impressions daily Worldwide Min. deposit: $200
ExoClick is an innovative ad company which serves 13 billion geo-targeted ads a day. Available procing models are CPC and CPM.
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Native ads are a type of advertising that seamlessly integrates with the content of a website or app, matching its tone and style. They can take various forms such as articles, infographics, or videos, as long as they blend in with the medium they appear on.
What sets native ads apart from other advertorials is their ability to align with the editorial style and provide information that the target audience of the website or app would expect. This makes them difficult to distinguish from organic content. Additionally, there are no strict guidelines for labeling native ads, and transparency practices vary among publishers.
Using native ads properly can be beneficial for advertisers, as they can reach their target audience in a non-disruptive manner and enhance user engagement.
Types of Native Ads
Native advertising refers to a type of online advertising that seamlessly blends in with the surrounding content, making it appear more natural and less intrusive. It is designed to mimic the look and feel of the platform on which it is displayed, providing a more integrated and personalized user experience.
In-Feed Ad Units They come integrated into the content, social platform or feeds. They are custom-made to blend really well with the content of the publisher and minimize disruption and obtrusion for the audience. They can be sponsored articles as well as ads designed to appear to be articles and match the content surrounding them.
Search Ads These are ads that appear at the top of search engine results that appear similar to other results being displayed. The most popular search ads are Google AdWords and Bing Ads.
Recommendation Widgets When reading an article or viewing other content, you will sometimes see near the content a section with links to related content and pages. These are usually paid advertising spots that guide the visitor to other sites and advertising.
Promoted Listings These types of ads usually appear on e-commerce sites like Amazon and eBay. They have sponsored product listings that have been paid for by the seller or manufacturer. They appear just like other product listings, but they appear at the top of listings, recommended product listings and other preferred positions.
In-Ads Contextual text ads like Google AdSense fall in this category of native ads. They are ads that contain advertising related to the content on the page it appears or is related in some way. There are, of course, many more forms of native ad formats, but the ones discussed above are the most popular types.
Native Ads vs. Display Ads
Display Ads
Display ads are essentially banner ads, which appear in the form of graphics in various shapes and sizes.
Display ads are often considered effective in the promotion of certain products, brand building as well as retargeting the visitors of the website.
They are designed to showcase your brand and your product going by the guidelines of the same. Also, thanks to the widespread inventory on a number of websites, they can reach people at whichever place they go to and browse.
Marketers often act as a very important part of their online advertising strategy.
Native Ads
Native ads are designed to fit inside the media that they are displayed in.
They sport an elite, editorial look and appear to be much less hard-selling or obtrusive when compared to banner or display ads.
While using native ads, brands can go into showcasing their products or services or causes in a little more detailed form.
The style definitely catches the attention of the viewers, at the same time giving the brands a scope to tell their story, and in a better way at that.
The average click-through rate is 0.3%, and native ads are actually thus a very useful way of driving traffic to the intended blog, article, website or app.