MGID has a considerable amount of features and technology that helps advertisers and publishers drive their marketing results. If you’re an advertiser who wants to promote products or services through push notifications, then these features would make it easier for you. These features are outlined below:
MGID offers its advertisers brand safety tools to keep their brands safe from fraudulent traffic. The network uses its in-house fraud prevention tools to protect your brand from breaches, bot traffic, and malware.
So is MGID safe or not? The answer is yes; it is safe.
- In-depth Audience Targeting
You can create campaigns on MGID and select from their list of targeting options to make sure your ads reach the right audience. The list of available targeting options contains browser types, GEO, devices, languages, and operating system. These options are available for both mobile and desktop traffic. Not bad but many other ad networks have much more targeting options.
In addition, advertisers can retarget users who have previously shown interest in your ad or offer. This option allows you to bring back prospective customers who fail to convert.
The ability to retarget audiences based on how they engaged with a previous ad or landing page is possible within MGID. All you have to do is create audience groups and incorporate them during campaign creation in order to build your list.
You can add audiences based on link click, website visit, ad view, or any JS event (such as clicking a button on your landing page).
You can always keep track of your campaigns with MGID’s sophisticated optimization tools. Advertisers will receive detailed insights into their campaigns.
- Easy Account and Campaign creation
It’s pretty easy to create an account on MGID but the page looks a little bit old school. If you care about the modern design, you probably won’t like it.
Creating a campaign is simple. Advertisers can choose between product promotion or content recommendation campaign types when creating a campaign. The product promotion campaign type is for advertisers who have campaigns relating to products or services. On the other hand, if you just need the traffic on your website, then the content promotion option is for you.
Similar to targeting, advertisers can use this feature to select what available ad spaces they want to display their ads. They can also choose which publisher would benefit them the most and guarantee premium quality traffic.