iGaming Affiliate Networks

iGaming affiliate marketing refers to the practice where individuals or entities, known as affiliates, promote online gambling and gaming platforms, commonly referred to as iGaming operators. In this marketing model, affiliates earn commissions based on the players they refer to the iGaming site who subsequently register, deposit money, and engage in activities such as online casino games, poker, sports betting, or other gaming options.

However, it's important to note that the iGaming industry is subject to various regulations, and affiliates need to adhere to legal and ethical guidelines when promoting such services.

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About iGaming Affiliate Networks

iGaming refers to the practice of engaging in online gambling, encompassing activities ranging from wagering on sports events to participating in casino games. The popularity of iGaming has witnessed a notable rise in recent years, attributed partly to the convenience it provides to participants.

The global rise in iGaming's popularity can be attributed to factors like technological advancements, growing confidence among gamblers in online payment transactions, and the increasingly prevalent digital culture.

The niches that fall under the iGaming and Online Casino verticals are as follows:

• Sports Betting
• Slots
• Poker
• BlackJack
• Roulette
• Lotto/lottery
• Bingo
• Scratch Cards
• Dice games

…and other card games.

Conversion Models in the iGaming Sector

When promoting offers within the iGaming vertical, understanding common conversion flows, also known as payout models, is crucial.
As an affiliate, your earnings are tied to the players you refer to an iGaming site, with payment contingent on the extent of the player's engagement.

Presently, there are a few predominant conversion flows in the iGaming vertical:

1. CPL (Cost Per Lead): In a CPL campaign, affiliates receive payment for every lead they direct to the advertiser. This could be a player who registers, downloads casino software, and signs in for the first time.
2. CPA on an FTD Basis (Cost Per Action on First-Time Deposits): The CPA model based on First-Time Deposits is the most prevalent. Affiliates earn a percentage of the player's deposit or a fixed amount specified by the advertiser or affiliate network.
3. Revenue Share: Reserved for affiliates with proven traffic quality, the revenue share model involves affiliates earning a portion of their referral's losses for the month.

Although these are the primary models, some networks also offer the Hybrid payment model. Here, affiliates receive compensation for both the referral's first-time deposit and the referral's losses in the previous month's game.

The iGaming vertical presents an exciting and rapidly expanding niche for affiliate marketers. Projections estimate a growth rate of over 30% in the coming years, making it an opportune time to engage in this dynamic market!