Popunder Advertising Networks

Popunder advertising networks are platforms that connect advertisers with publishers who are willing to display popunder ads on their websites.

Popunder ads are a type of online advertisement that opens in a new browser window or tab behind the current active window, making them less intrusive than pop-up ads.

Advertisers typically pay on a cost-per-view (CPV) or cost-per-thousand-views (CPM) basis, depending on the network's pricing model.

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About Popunder Advertising

A popunder ad is a non-intrusive pop ad that appears in the full screen behind an active browser window. It’s like a popup ad but, instead of superimposing the ad in front of the main browser window, it hides the ad in a new browser window behind the current one. This means users only see a popunder ad after they’ve closed the main browser window.

Reports suggest banner or ad blindness affects up to 86% of online consumers. So in practice, less than 20% of people won’t notice or respond to display ads. Because they offer a clever and unexpected way to overcome this problem, popunders are sometimes referred to as the ‘sneakier cousin of the popup ads.

Popunder ads are also effective for driving traffic from users who find ads intrusive and set up ad blockers to stop them. For example, statistics suggest around 27% of Americans use ad blockers while browsing. And this extends to over 40% of users worldwide.

Popunder ads vs Popup ads vs Interstitials

Full Page Interstitial
Compliant ad format which consists of a full screen, interactive landing page triggered on a user’s click. This format loads between two pages of content and is immediately dismissible by a user.


Advantages of Interstitial Ads:

• High Viewability and User Engagement
• High Click-Through Rates

Disadvantages of Interstitial Ads:

• Negative User Experience
• High CPM

Publishers and advertisers should consider several different factors when running successful popunder ads:

• Go by GEO: Each region will have certain times to plan for that can lead to better conversions. For example, the best time to advertise in the US is from 8 pm.
• Choose a simple offer and conversion flow: Keeping it simple is the key to converting new customers. In new GEOs, you should consider offering trials that can lead to installs.
• Have a fast landing page: Your ads are your landing pages when it comes to popunder ads. So make sure they load fast. And make sure to test this out.
• Use ad capping: Frequency capping can help you limit the number of times your target audience sees the same popunder ad.
• Include a clear CTA: Your call to action should be clear, simple, and stand out.
• Don’t over-optimize: Avoid adding too many traffic filters at the start. Take a step-by-step approach instead.
• Choose the right rates: CPM pricing works well for long-term traffic. CPA may be better for faster conversions such as app installs.