An advertising network serves as a platform that connects two distinct user groups: advertisers, also known as merchants, and publishers, commonly referred to as webmasters.
Advertisers seek high-quality, substantial traffic through this platform, while publishers contribute by supplying the desired traffic.
Below you may find the TOP list of advertising networks with high-quality traffic!
TOP RATED ADVERTISING NETWORKS
ExoClick
Ad Formats:
Push ads
Popunders
Interstitials
Native ads
Video
Banners
13 billion+ impressions daily Worldwide Min. deposit: $200
ExoClick is an innovative ad company which serves 13 billion geo-targeted ads a day. Available procing models are CPC and CPM.
6 billion+ impressions daily 240+ countries Min. deposit: $100
ClickAdu is a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization.
14 billion impressions daily 180 countries Min. deposit: $100
Push.house will help you quickly and easily attract the target audience, analyze the advertising process, and increase sales in all GEOs over the world.
Are you a media buyer or an affiliate marketer, a publisher or an RTB partner, an arbitrage expert or a newby in affiliate marketing? Stay tuned with fresh industry news and updates with All Affiliate Networks.
Advertising networks play a crucial role in the digital advertising ecosystem by connecting advertisers with publishers to facilitate the buying and selling of ad space.
Types of Advertising Networks:
Vertical Networks:
Focus on a specific industry or niche, catering to advertisers and publishers within that particular vertical.
Horizontal Networks:
Cover a wide range of industries and content types, providing a broad platform for advertisers and publishers.
Ad Exchanges:
Platforms that use real-time bidding to automate the buying and selling of online advertising inventory between multiple ad networks.
Mobile Ad Networks:
Specialized in delivering ads to mobile devices, including in-app advertisements and mobile web ads.
Social Media Advertising Networks:
Platforms like Facebook, Instagram, Twitter, and LinkedIn that allow advertisers to target users based on their social media activity.
Pricing Models:
CPM (Cost Per Mille):
Advertisers pay a fixed amount for every 1,000 impressions (views) of their ad, regardless of whether users interact with the ad.
CPC (Cost Per Click):
Advertisers pay a fee for each click on their ad. This model is often used for performance-based campaigns.
CPA (Cost Per Action):
Advertisers pay only when a specific action is completed, such as a sale, sign-up, or download. This is a performance-based model.
Flat-Rate:
Advertisers pay a fixed amount for a specific period or quantity of ad impressions, regardless of performance.
VCPM (Viewable CPM):
Advertisers pay for impressions only when their ad is deemed "viewable" (typically when a certain percentage of the ad is in the user's viewport).
CPI (Cost Per Install):
Common in mobile advertising, advertisers pay for each app installation resulting from the ad.
CPV (Cost Per View):
Advertisers pay for each view of a video ad. This is common in video advertising.
Understanding the types and pricing models of advertising networks can help advertisers and publishers choose the most suitable platform for their goals and budget. Keep in mind that the digital advertising landscape is dynamic, and new trends and technologies continually shape the industry.
Advertising Formats
Advertising networks use various ad formats to display advertisements on websites, apps, and other digital platforms. These formats are designed to capture users' attention and convey the advertiser's message effectively. Here are some common ad formats used by advertising networks:
Display Ads:
Banner Ads: These are rectangular image or text-based ads that appear at the top, bottom, or sides of a webpage.
Skyscraper Ads: Tall, narrow ads typically placed on the sides of a webpage.
Interstitial Ads: Full-screen ads that appear before or after the expected content, often used in apps or between page loads.
Native Ads:
In-Feed Ads: Ads that appear within a website or app's content feed, resembling the surrounding content.
Sponsored Content: Advertisements that mimic the look and feel of the platform's editorial content.
Video Ads:
Pre-roll Ads: Video ads that play before the main content, commonly seen on video-sharing platforms.
Mid-roll Ads: Video ads that appear in the middle of the main content.
Outstream Ads: Video ads that play outside of a video player, often within text content.
Search Ads:
Text Ads: These are usually displayed at the top or bottom of search engine results pages (SERPs) based on the user's search query.
Social Media Ads:
Carousel Ads: Ads that allow users to swipe through a series of images or videos.
Story Ads: Vertical, full-screen ads that appear in-between user-generated content on platforms like Instagram and Snapchat.
Sponsored Posts: Ads that appear in a user's social media feed, blending in with organic content.
Rich Media Ads:
Interactive Ads: Ads that allow users to engage with the content, such as games, quizzes, or product demos.
Expandable Ads: Ads that expand in size when clicked or hovered over.
Audio Ads:
Podcast Ads: Audio advertisements embedded within podcasts, typically read by the podcast host or produced as pre-recorded segments.
Mobile Ads:
App Install Ads: Encourage users to download a mobile app.
Mobile Interstitial Ads: Full-screen ads that appear between content transitions on mobile devices.
Retargeting Ads:
Dynamic Ads: Display products or content based on a user's previous interactions with a website or app.
Programmatic Ads:
Automated Ads: Advertisements bought and placed through automated systems, often using real-time bidding.
The choice of ad format depends on the campaign objectives, target audience, and the platform where the ads will be displayed. Advertisers and publishers often experiment with different formats to find the most effective ones for their specific goals.