EvaDav Review

What is EvaDav?

While Evadav’s statistics seem impressive, it can be hard to determine whether they’re right for your business, especially given the numerous competitors on the market. To make the decision easier, we’ve compiled all information you need in this Evadav review.

The platform opened its doors in 2018, and is a favorable choice for users looking for a network that grows alongside them. The platform is constantly refining itself, and ads are available in various ad formats.

EvaDav Features

Evadav provides features that help advertisers easily promote their campaigns. Before you take advantage of them, however, you must understand what they are. These features include:

Advanced Targeting
Their advanced targeting options allow you to target visitors based on the usual factors such as geographical location, browser & browser language, device, OS & OS version, connection type, ISP, and subscription age. When it comes to devices, the platform has only two options: mobile and desktop. If you want to filter out tablet traffic, you won’t be able to do so.
The same thing comes to some targeting options that provided another push ad networks. For example, you can’t target Manufacturers and Models.
You can use one campaign to promote to both classic push and in-page push, or you can simply use one per campaign if you prefer.
Evadav also has an anti-Adblock feature so that you can display ads to those who use an ad blocker. However, there is no option to disable or enable displaying ads to such users during campaign creation.

Audience Creation
If you already have data on which sources work best for your campaigns, you can create an audience list and choose it during campaign creation. This list contains either zone IDs or source IDs.

Hybrid Accounts
You won’t have to juggle two different accounts and can instead organize all aspects of your business from a single account. Evadav uses a single platform for both Advertisers and Publishers, which means even if you initially signed up as an advertiser, you will immediately have access to the publisher platform. Should you decide to send traffic Evadav’s way, you can earn from them and eventually use your earnings to advertise as well.

Automated Rules
If you don’t have enough time to manage your campaigns, you can set up auto-optimization rules targeting source IDs and zone IDs. You can automatically add these based on the conditions you set to your Audience List so that they will either be blacklisted or whitelisted.
On the other hand, using this feature at Evadav, you can target only 2 parameters. In some other ad networks, marketers can set up automated rules for even 7 parameters. It seems that Automated rules can do their work better.
The metrics you can use to base your conditions on are impressions, clicks, leads, cost, CTR, cost per lead, profit, or ROI.

Anti-Fraud System
This reduces the risk of fake and bot traffic by cutting off suspicious traffic. Evadav’s anti-fraud system ensures that you only get a targeted, live audience for your ads. Although, push notification ads are well known for having almost zero fraud traffic because of the nature of the ad format.

Two Pricing Models
Now, this one is what’s unique about Evadav — they have two bidding models: CPC and CPM. Other networks usually have just CPC. This is actually good; if you find the best-performing sources for your campaign, you can switch to the cheaper bidding option.

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