RichPush Review
Get more conversions with a leading push notification advertising network. Made for marketers, affiliates, and agencies. Part of RichAds.
5 bn own push subscribers
220 countries
Min. deposit: $150
220 countries
Min. deposit: $150
Ad Formats:
- In-Page Push
- Push ads
What is RichPush?
RichPush is founded in 2018, and now it acts as a part of RichAds. Being a forerunner of RichAds, the network was created by the same team which developed Platform IO, a real-time bidding, programmatic ad distribution platform. So you can expect RichPush to be of a similar standard as its counterpart – RichAds.
RichPush provides users with access to the ad platform combining various options, such as GEO targeting, A/B testing, user segmentation, provided ad creatives, white- and blacklists. To optimize ad campaigns, advertisers have access to an abundance of features, including Target CPA and Automated Rules.
RichPush provides users with access to the ad platform combining various options, such as GEO targeting, A/B testing, user segmentation, provided ad creatives, white- and blacklists. To optimize ad campaigns, advertisers have access to an abundance of features, including Target CPA and Automated Rules.
RichPush Features
RichPush has many unique features that help you to create profitable campaigns right off the bat.
This is great news for performance marketers who are just starting out, or who want to hit the ground running.
Multiple Ad Formats
Choose from push, in-page push, or calendar push ads, or duplicate your campaigns across all ad formats in a single click!
PushAds: These ads are perfect for high volume campaigns and can be bought from as low as $0.003 in Tier 2 and 3, and from $0.01 in Tier 1 Geos.
In-page Push: Visually, in-page push notifications look the same as classic push notifications., and can be used to target iOS users. As the ads are shown in the browser, users don’t need to subscribe, so you’ll always be guaranteed the freshest users and a high quality of traffic. These ads have a high CTR and CR.
Calendar Push: These ads show as a scheduled event in the Calendar app on iOS. They have a similar format to push ads and are a fantastic way to engage with iOS users via the push notification ad format.
Micro bidding
Micro bidding helps you optimize your campaigns and improve your campaign performance. It works by allowing you to make custom bids, depending on 13 set variables. This can save you a huge amount of time, as you can adjust your bids for each variable, all from one campaign.
You can use micro bidding to reduce your target CPA by reducing or raising the CPC for each parameter, based on performance.
Micro bidding can be set up during campaign creation from the sources tab.
Target CPA
This feature will automatically select the optimal bids to get conversions at the target price.
It uses an automatic algorithm which can be applied to your campaigns. It’s used to prioritize high converting sources over low performing traffic sources. This boosts your ad spend efficiency by concentrating on sources which will convert for you at the targeted price.
To use Target CPA, select it as an optimization strategy from the campaign creation tab. After an initial warm up phase, the algorithm will be launched and start to work.
Premium traffic
You can get premium traffic from exclusive publishers worldwide by targeting premium subscriber lists, which includes sources that show the highest performance across all verticals and GEOs.
These lists are continuously updated and only include subscribers with high a CR and have a conversion rate 221% better than remnant inventory lists.
Premium sources can convert up to times higher than average due to better placements and audience lists, so make sure you give them a try.
The software will automatically update new sources that are added, unless you turn this off in the settings.
You can also create blacklists and whitelists for specific Publisher IDs (account managers can provide whitelists for Pro and King plans).
It’s recommended to create blacklists and whitelists for the best results. Blacklists can be created with the help of the Automated Rules feature. The team can also provide you with whitelists upon request (the option is available for Pro and King plans).
Automated Rules
Creating blacklists for your campaigns can be a lengthy process.
Automated rules make creating blacklists and whitelists a thing of the past by applying set rules to your campaigns that go on working for you around the clock.
You can set rules for publisher IDs, site IDs, OS, creatives, browsers, devices, and campaigns, and choose to increase or decrease bids for each parameter.
It’s the perfect way to streamline your campaign performance, with minimal effort.
Custom Icons
Use custom icons from previous campaigns from the RichAds pack. This pack also contains 30-40 icons in 8 verticals, which you can download for free to use in your campaigns. They are designed to work with different devices and OS and have been proven to perform well in Betting, Crypt, Dating, Finance, Gambling, Nutra, Men’s health, Sweepstakes.
Traffic Insights
With the help of Traffic Insights, you can identify profitable traffic sources before you even register on the platform.
Traffic Insights allow you to see an average price for any selected country, as well as the price on any specific device.
You can also view which offer categories are advertised most often, who are your competitors, how much they pay per click, etc.
This tool can analyze what has happened during a selected timeframe, and identify issues that may result in low converting traffic. This could be because of a competitor who set a higher rate and started to re-purchase all the traffic you were previously purchasing.
Optimizer
As an affiliate, you don’t want to spend hours every day creating and updating your campaigns.
Thankfully, with RichAds new optimization feature, you don’t have to!
Optimizer lets you add a source to the blacklist (or remove it from the whitelist) directly from the statistics page. This includes subscribers lists, publishers, sites, and OS.
You can even use micro bidding from the statistics page, which simplifies the process of working with multiple campaigns and see how your ads are performing at a glance.
Advanced Targeting
RichPush has excellent targeting, with lots of advanced targeting options available.
It has some of the most advanced targeting options of any ad network, and is incredibly easy to set up.
Targeting options include:
This is great news for performance marketers who are just starting out, or who want to hit the ground running.
Multiple Ad Formats
Choose from push, in-page push, or calendar push ads, or duplicate your campaigns across all ad formats in a single click!
PushAds: These ads are perfect for high volume campaigns and can be bought from as low as $0.003 in Tier 2 and 3, and from $0.01 in Tier 1 Geos.
In-page Push: Visually, in-page push notifications look the same as classic push notifications., and can be used to target iOS users. As the ads are shown in the browser, users don’t need to subscribe, so you’ll always be guaranteed the freshest users and a high quality of traffic. These ads have a high CTR and CR.
Calendar Push: These ads show as a scheduled event in the Calendar app on iOS. They have a similar format to push ads and are a fantastic way to engage with iOS users via the push notification ad format.
Micro bidding
Micro bidding helps you optimize your campaigns and improve your campaign performance. It works by allowing you to make custom bids, depending on 13 set variables. This can save you a huge amount of time, as you can adjust your bids for each variable, all from one campaign.
You can use micro bidding to reduce your target CPA by reducing or raising the CPC for each parameter, based on performance.
Micro bidding can be set up during campaign creation from the sources tab.
Target CPA
This feature will automatically select the optimal bids to get conversions at the target price.
It uses an automatic algorithm which can be applied to your campaigns. It’s used to prioritize high converting sources over low performing traffic sources. This boosts your ad spend efficiency by concentrating on sources which will convert for you at the targeted price.
To use Target CPA, select it as an optimization strategy from the campaign creation tab. After an initial warm up phase, the algorithm will be launched and start to work.
Premium traffic
You can get premium traffic from exclusive publishers worldwide by targeting premium subscriber lists, which includes sources that show the highest performance across all verticals and GEOs.
These lists are continuously updated and only include subscribers with high a CR and have a conversion rate 221% better than remnant inventory lists.
Premium sources can convert up to times higher than average due to better placements and audience lists, so make sure you give them a try.
The software will automatically update new sources that are added, unless you turn this off in the settings.
You can also create blacklists and whitelists for specific Publisher IDs (account managers can provide whitelists for Pro and King plans).
It’s recommended to create blacklists and whitelists for the best results. Blacklists can be created with the help of the Automated Rules feature. The team can also provide you with whitelists upon request (the option is available for Pro and King plans).
Automated Rules
Creating blacklists for your campaigns can be a lengthy process.
Automated rules make creating blacklists and whitelists a thing of the past by applying set rules to your campaigns that go on working for you around the clock.
You can set rules for publisher IDs, site IDs, OS, creatives, browsers, devices, and campaigns, and choose to increase or decrease bids for each parameter.
It’s the perfect way to streamline your campaign performance, with minimal effort.
Custom Icons
Use custom icons from previous campaigns from the RichAds pack. This pack also contains 30-40 icons in 8 verticals, which you can download for free to use in your campaigns. They are designed to work with different devices and OS and have been proven to perform well in Betting, Crypt, Dating, Finance, Gambling, Nutra, Men’s health, Sweepstakes.
Traffic Insights
With the help of Traffic Insights, you can identify profitable traffic sources before you even register on the platform.
Traffic Insights allow you to see an average price for any selected country, as well as the price on any specific device.
You can also view which offer categories are advertised most often, who are your competitors, how much they pay per click, etc.
This tool can analyze what has happened during a selected timeframe, and identify issues that may result in low converting traffic. This could be because of a competitor who set a higher rate and started to re-purchase all the traffic you were previously purchasing.
Optimizer
As an affiliate, you don’t want to spend hours every day creating and updating your campaigns.
Thankfully, with RichAds new optimization feature, you don’t have to!
Optimizer lets you add a source to the blacklist (or remove it from the whitelist) directly from the statistics page. This includes subscribers lists, publishers, sites, and OS.
You can even use micro bidding from the statistics page, which simplifies the process of working with multiple campaigns and see how your ads are performing at a glance.
Advanced Targeting
RichPush has excellent targeting, with lots of advanced targeting options available.
It has some of the most advanced targeting options of any ad network, and is incredibly easy to set up.
Targeting options include:
- Country
- Region & city
- Device
- OS
- Browser
- Connection type
- Browser language
- Carrier
- ISP
- IP
- Time & schedule by week
- New Subscribers Only (for push traffic only)
- Subscribers lists (zones for pop traffic)
- Publishers
RichPush Offers & Verticals
Ad Types: Push, In-Page Push Notifications, Calendar Push, and Pops
Cost Model: CPC and CPM
Verticals: Antiviruses and VPN, utilities, gambling, nutra, betting, dating (+ adult with no restrictions), finance.
Prohibited Verticals: Ads of alcohol, drugs, etc.
Cost Model: CPC and CPM
Verticals: Antiviruses and VPN, utilities, gambling, nutra, betting, dating (+ adult with no restrictions), finance.
Prohibited Verticals: Ads of alcohol, drugs, etc.
RichPush Payment & Investment
Minimum Deposit: $100
Payment Methods: Bank card, Wire transfer, Payoneer, Сapitalist.
Payment Methods: Bank card, Wire transfer, Payoneer, Сapitalist.
RichPush Support
Personal Account Manager: Yes
Knowledgebase: FAQs and How-to Guides via the RichAds Blog
Support Response Speed: Excellent
Support Rating: Fantastic! RichAds has a team of experienced and dedicated support agents who can assist you with whitelists, creatives, setting up custom rules, optimization tips, and industry inside info.
Contact Methods: hello@richads.com
Sales Managers:
Knowledgebase: FAQs and How-to Guides via the RichAds Blog
Support Response Speed: Excellent
Support Rating: Fantastic! RichAds has a team of experienced and dedicated support agents who can assist you with whitelists, creatives, setting up custom rules, optimization tips, and industry inside info.
Contact Methods: hello@richads.com
Sales Managers:
- Anastasia: Telegram: @nastyarichads Skype: live:anastasia.zhukovskaya
- Maria: Telegram: @MKVRichAds Skype: live:cf4d7ed1dbcdd66
- Maxim: Telegram: @richadsmax Skype: live:.cid.549164195b0dcdf2