Self-Service Media BuyingThe platform was created by experienced media buyers, with fellow media buyers in mind. It means creating and managing campaigns within the platform is pretty easy, you can do it all by yourself!
Self-service campaign management is a great option for media buyers who want to be hands-on with their campaigns. You can make adjustments to your ads and see the changes get applied instantly.
A guide on new ways to optimize campaigns is released weekly to help affiliates get the most out of their campaigns.
Advanced TargetingTo make sure that your ads are shown only to the people you want to market to, advanced targeting is necessary. You can narrow down to your exact audience based on the following targeting criteria:
- Geolocation
- Connection (wifi, carrier)
- Carrier type based on the country
- Operating System
- Device
- Traffic (premium TrafficNomads inventory, standard, and remnant)
- User activity level
- IP range
It is also possible to whitelist and blacklist publishers based on your previous experience.
Campaign review takes as much as 30 minutes, and you can set-up a campaign even during weekends.
Optimization ToolsIf you don’t use third-party tracking software, you’d be happy to know that you’ll have access to management and optimization tools within this platform.
You can set KPIs so you can easily find which campaigns and ad variations are meeting your requirements. Pause bad performing targets or zones, and increase bids on good performing ones with just a few clicks.