ExoClick Review

With an annual turnover between 75-150 million euros, ExoClick is among the world’s fastest-growing companies. The commpany demonstrates exceptional performance and has been the only marketing named as a top company in the ‘Ones to Watch’ list. Two channels of ExoClick, including AdExchange and Ad Network become the first choice for countless advertisers and publishers respectively. Payments for publishers are sent regularly and reliably.

With the constant innovation and the ability to quickly adapt to the ever changing and competitive digital marketplace, ExoClick provides its partners with over twenty different ad formats, optimizied targeting and behavioural retargeting.

Multiple Ad Formats
There are a lot of ad formats available on Exoclick. These formats offered on the platform include Interstitial (Desktop full-page, Mobile full-page, and Native), Email clicks, Video (Outstream, In-stream, In-Video Banner, Video slider, and Video Banners), Popunders, Native, Banners (Display, Sticky, and Large Footer), Direct Links, and most importantly, Push Notifications.
Push notifications on Exoclick have shown good performance, especially with adult traffic. All it requires is an image and a custom piece of text to drive performance.

Targeting Tool
Exoclick has multiple targeting options that give you control over where your ads are displayed. You can always find relevant users that would boost your conversion rates with Exoclick’s targeting options, which include IP Range Targeting, Keyword Targeting, Geo-targeting, Browser Targeting, Language Targeting, Contextual Targeting, Site Targeting, OS Targeting, Mobile Carrier Targeting, Device Targeting, Day-Parting, and Frequency Capping.
At the same time, some push ad networks have other specific targeting options that Exoclick doesn’t have. For example, Connection type, Models, Manufacturers, or IP.

Real-time Bidding Tool
There’s nothing like having access to a large inventory of daily ad views and also the ability the bid for traffic in real-time. Exoclick does not disappoint in this area.

Behavioral Targeting
If your visitors often leave without converting, Exoclick’s behavioral targeting will be of great help to you. You can generate sales and bring back prospective customers to make purchases.
Exoclick offers two types of retargeting. These types include:

1. Positive and Negative retargeting: this type of retargeting allows you to target or exclude users who have performed specific actions on your website.
2. Personalized Retargeting: this allows you to display products that the targeted user has shown interest in. This works best for businesses that sell a variety of products.

Automation Tools
Exoclick gives meaning to the word “Automated” with its advanced AI-powered optimization tool. You can scale up your marketing and improve your ROI without doing any manual labor. There are two automation tools on Exoclick:

• The Exoclick Bidder

The bidder works as a smart assistant and automates the optimization of your campaigns. It does this by block zones with low or no conversions and adjusts your bids by ad zones.
It performs two functions:

1. Rules: Optimizes your campaigns according to the rules you set. You can set rules for Clicks, CTR, conversion, or ROI.
2. Automatic Bidding: Automatically uses your target CPAs to adjust your CPM/CPC bids and automatically sends zones to your blacklist when they haven’t converted at all.

• Automatic Optimization Landing Page Algorithm

Exoclick offers three algorithms to help you optimize and test your landing pages and creatives.
These algorithms include:

1. Even: This algorithm spreads out traffic among different landing pages. If you use two different landing pages, 50% would be sent to each.
2. Fixed: This algorithm allows you to determine the percentage of traffic sent to your landing pages.

Tough Security Systems
Is Exoclick safe? This is a question that might come to mind if you’re afraid of fraud – when it comes to the traffic you receive and your personal information stored in the platform. Exoclick is a platform that uses its security protocols to automatically filter out malware, bot traffic, and fraudulent activities.

Conversion Tracking
With Exoclick, you can monitor your campaign’s performance by using Exoclick’s server-to-server conversion tracking. Simply get the Postbck URL and add it to your third-party tracker, or even directly to your affiliate network if you want.
You can use this feature by integrating Exoclick’s API into your campaign URLs. The platform also provides some downloadable Conversion Tracking Manuals to help you integrate the API with third-party trackers.

ExoClick Payment Options

ExoClick Support

Exoclick has a good support team that responds on time. You can contact support through the Exoclick website or email. Personal account managers are also assigned based on the importance of the account.

Skype: giles.exoclick
help@exoclick.com