ROLLERADS
Maximize Your Earnings: How RollerAds Helps You Earn Smarter
RollerAds is an ad network that specializes in push, pop, and direct click ads. Their vast experience is backed up by many cutting-edge tools to deliver the best experience to their partners. It’s time to discuss RollerAds’ features so that you know why working with them can be advantageous to your campaigns.
For affiliates just starting out, RollerAds has prepared a dedicated video explaining the nuances of working with an ad network. Even if you have experience, watching it to see what makes RollerAds special might be a good idea.
Anyway, let’s get back to reviewing the main features of RollerAds.
For affiliates just starting out, RollerAds has prepared a dedicated video explaining the nuances of working with an ad network. Even if you have experience, watching it to see what makes RollerAds special might be a good idea.
Anyway, let’s get back to reviewing the main features of RollerAds.
CPA Goal Bidding Model
We’ll start with CPA Goal, an automated bidding model that turns affiliate marketing upside down. By default, you have to set up a bid and then figure out your cost of acquisition. With CPA Goal you go in reverse, which can be very convenient as you spend a fixed sum to acquire precious leads.
Depending on how the traffic flow goes, the system might lower the bid to account for higher cost of acquisition or straight-up exclude the non-converting zone. At the same time, if you acquire traffic of quality affordably, the system might increase the bid to ensure you get the most impressions.
For CPA Goal to work, you need to set up S2S postback. Worry not, RollerAds specialists will help you along the way. Besides, postback will be useful later on for in-depth analytics and precise tracking.
Top Traffic Quality and Traffic Presets
Besides offering traffic free from bots or fraud, RollerAds has the “Only Premium” option, which helps you target only the zones and feeds that have proven their efficiency. That’s great when you need immediate conversions and are okay with tried-and-true sources.
“All Traffic,” on the other hand, preserves your chances of finding exclusive sources with untapped potential. Also, some affiliates might favor this option because they like to maintain a higher degree of control over their funnel settings, which is understandable.
Both options are available for traffic presets. These are pre-made settings, including GEO, ad format, device of choice, and more, tried by the RollerAds’ media buying team. In a nutshell, it’s their expertise packed in templates that you can tap into. If you want the results here and now — presets are among the best choices for you.
Main Ad Formats
RollerAds is a “tall” ad network, making use of a relatively small number of ad formats. This dedication, however, has turned them into veritable specialists who can provide the best quality traffic affordably for the respective ad formats.
Push Ads
Push notifications are small messages with tiny pictures. Usually, they are 80 characters long and have a header. Despite their relatively small size, push ads get attention and can be used for more than just advertising. At RollerAds, this is called “hybrid format” when push ads are mixed with informative messages. This prevents banner blindness and keeps the intrigue because subscribers never know what to expect.
Also, RollerAds allows advertisers to install push ads on their pre-landing pages, turning them into publishers effectively. But we are digressing here, so let’s get back to ad formats; you can learn more about a particular ad format by contacting RollerAds’ support.
Pop Ads
Unlike push notifications, pop ads (OnClick ads) are huge and occupy a separate window. Depending on whether they appear on top or behind the main browsing window, they are either popups or popunders.
Pop ads are hard to miss but can be intrusive. Luckily, RollerAds’ specialists know how to balance things out and deal with the delicate matter of preserving the user experience.
Direct Click
Direct click is similar to a pop ad to some degree. The difference lies in strategic placement. Direct click triggers are placed sparingly to prevent them from becoming a nuisance. They are usually located in high-traffic areas, like a download or exit button. Once clicked, users are taken directly to your offer, ensuring better conversions.
Smart Bidding Models
Smart bidding models are either CPM- or CPC-based, but they are… smarter… yeah. The idea behind them is that AI adjusts bids based on several factors to prevent you from busting your budget.
SmartCPC and SmartCPM are useful when you have lots of campaigns running at the same time, because such models save time and budget automatically. Algorithms can adjust your bid, according to the traffic zones, your bidding strategy, max bidding amount and many more. You can even decide how aggressive you want to approach the market by tweaking the slider. Don’t worry, you can always set up the threshold of how high the AI can go to prevent overspending.
Targeting Settings
At RollerAds you will find both flexible and in-depth targeting settings. You can filter users by GEO, device, OS, browser, software versions, date of subscription, and more. Narrowing down your target audience is essential for cutting on costs.
Creatives Library and Autocreatives
Creatives library serves as a built-in spy tool, available for free to all the RollerAds’ affiliates. Tons of creatives will be available to you in a couple of clicks. Worry not; your own creatives are safe, as RollerAds doesn’t add the creatives of their affiliates to the database.
If you work with software and utilities, you can opt for autocreatives. Just make sure your KPIs don’t require you to add a brand logo there, as AI cannot add such things. These creatives are optimized for CTR in each target zone, so you can generate lots of creatives in just a few minutes.
CPA Optimization
The predecessor of CPA Goal, CPA Optimization automatically disables underperforming zones. It cuts off zones with low CTR based on a set of rules, either default or custom ones. That’s right. You can specify what poor performance means to you, so the system will take things exactly from that point, preventing future losses.
Hourly Budget Distribution and Traffic Estimator
Instead of wasting all the budget in a quick fell swoop, you can distribute it evenly over time. This is a lifesaver for testing with a low budget. With this feature, you can try new approaches without going bankrupt in a couple of minutes.
Combine it with the built-in traffic estimator so that you know in advance how much money you would have to spend before acquiring a statistically significant volume of traffic. Although the results will be approximate, it’s still a good rule of thumb.
Closing Words
RollerAds provides all the tools needed for success and a self-service approach. Nonetheless, its specialists are always available, so you can request assistance when needed. Try their ad network now and see why they’re rocking the niche of push and pop ads right now.
For newcomers, who are willing to join RollerAds and leverage their campaigns, we have a special gift.
Enter code ALLAFFN50 to get an additional $50 on the first deposit. Hurry up, as this offer expires on May 1, 2025.
We’ll start with CPA Goal, an automated bidding model that turns affiliate marketing upside down. By default, you have to set up a bid and then figure out your cost of acquisition. With CPA Goal you go in reverse, which can be very convenient as you spend a fixed sum to acquire precious leads.
Depending on how the traffic flow goes, the system might lower the bid to account for higher cost of acquisition or straight-up exclude the non-converting zone. At the same time, if you acquire traffic of quality affordably, the system might increase the bid to ensure you get the most impressions.
For CPA Goal to work, you need to set up S2S postback. Worry not, RollerAds specialists will help you along the way. Besides, postback will be useful later on for in-depth analytics and precise tracking.
Top Traffic Quality and Traffic Presets
Besides offering traffic free from bots or fraud, RollerAds has the “Only Premium” option, which helps you target only the zones and feeds that have proven their efficiency. That’s great when you need immediate conversions and are okay with tried-and-true sources.
“All Traffic,” on the other hand, preserves your chances of finding exclusive sources with untapped potential. Also, some affiliates might favor this option because they like to maintain a higher degree of control over their funnel settings, which is understandable.
Both options are available for traffic presets. These are pre-made settings, including GEO, ad format, device of choice, and more, tried by the RollerAds’ media buying team. In a nutshell, it’s their expertise packed in templates that you can tap into. If you want the results here and now — presets are among the best choices for you.
Main Ad Formats
RollerAds is a “tall” ad network, making use of a relatively small number of ad formats. This dedication, however, has turned them into veritable specialists who can provide the best quality traffic affordably for the respective ad formats.
Push Ads
Push notifications are small messages with tiny pictures. Usually, they are 80 characters long and have a header. Despite their relatively small size, push ads get attention and can be used for more than just advertising. At RollerAds, this is called “hybrid format” when push ads are mixed with informative messages. This prevents banner blindness and keeps the intrigue because subscribers never know what to expect.
Also, RollerAds allows advertisers to install push ads on their pre-landing pages, turning them into publishers effectively. But we are digressing here, so let’s get back to ad formats; you can learn more about a particular ad format by contacting RollerAds’ support.
Pop Ads
Unlike push notifications, pop ads (OnClick ads) are huge and occupy a separate window. Depending on whether they appear on top or behind the main browsing window, they are either popups or popunders.
Pop ads are hard to miss but can be intrusive. Luckily, RollerAds’ specialists know how to balance things out and deal with the delicate matter of preserving the user experience.
Direct Click
Direct click is similar to a pop ad to some degree. The difference lies in strategic placement. Direct click triggers are placed sparingly to prevent them from becoming a nuisance. They are usually located in high-traffic areas, like a download or exit button. Once clicked, users are taken directly to your offer, ensuring better conversions.
Smart Bidding Models
Smart bidding models are either CPM- or CPC-based, but they are… smarter… yeah. The idea behind them is that AI adjusts bids based on several factors to prevent you from busting your budget.
SmartCPC and SmartCPM are useful when you have lots of campaigns running at the same time, because such models save time and budget automatically. Algorithms can adjust your bid, according to the traffic zones, your bidding strategy, max bidding amount and many more. You can even decide how aggressive you want to approach the market by tweaking the slider. Don’t worry, you can always set up the threshold of how high the AI can go to prevent overspending.
Targeting Settings
At RollerAds you will find both flexible and in-depth targeting settings. You can filter users by GEO, device, OS, browser, software versions, date of subscription, and more. Narrowing down your target audience is essential for cutting on costs.
Creatives Library and Autocreatives
Creatives library serves as a built-in spy tool, available for free to all the RollerAds’ affiliates. Tons of creatives will be available to you in a couple of clicks. Worry not; your own creatives are safe, as RollerAds doesn’t add the creatives of their affiliates to the database.
If you work with software and utilities, you can opt for autocreatives. Just make sure your KPIs don’t require you to add a brand logo there, as AI cannot add such things. These creatives are optimized for CTR in each target zone, so you can generate lots of creatives in just a few minutes.
CPA Optimization
The predecessor of CPA Goal, CPA Optimization automatically disables underperforming zones. It cuts off zones with low CTR based on a set of rules, either default or custom ones. That’s right. You can specify what poor performance means to you, so the system will take things exactly from that point, preventing future losses.
Hourly Budget Distribution and Traffic Estimator
Instead of wasting all the budget in a quick fell swoop, you can distribute it evenly over time. This is a lifesaver for testing with a low budget. With this feature, you can try new approaches without going bankrupt in a couple of minutes.
Combine it with the built-in traffic estimator so that you know in advance how much money you would have to spend before acquiring a statistically significant volume of traffic. Although the results will be approximate, it’s still a good rule of thumb.
Closing Words
RollerAds provides all the tools needed for success and a self-service approach. Nonetheless, its specialists are always available, so you can request assistance when needed. Try their ad network now and see why they’re rocking the niche of push and pop ads right now.
For newcomers, who are willing to join RollerAds and leverage their campaigns, we have a special gift.
Enter code ALLAFFN50 to get an additional $50 on the first deposit. Hurry up, as this offer expires on May 1, 2025.