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Improve pre-landers with AI and 12 tips
Pre-lander is a great tool for performance marketing, but only if it looks eye-catching and aligns with the rest of the funnel elements. However, designing one can be trickier than it seems, because what looks good on paper might still not convert.
If you’ve encountered such a problem before, we have some good news: you’re not alone. Although nothing can guarantee that your next pre-lander will convert, there are ways to improve your chances. One such way is to use AI, not only because it can design astonishing pages, but also because it speeds things up dramatically.
With this in mind, we are here to share insights from Polina, a media buyer at RollerAds, on how to use AI for pre-landers intensively without raising any red flags. For those of you who don’t like reading too much, we have a dedicated video prepared, check it out on YouTube.
All in all, we’ve compiled 12 tips on how to use AI for your pre-landers to get better results faster and in bulk.
Paid AI plans are go-to
Freeware or trial options might be good for testing and treading water. However, if you’re running full-scale campaigns, you need paid plans, because this is where the real power comes from.
You get access to better models, higher limits, and noticeably higher output quality. Add in the fact that you will scale multiple pre-landers, and the investment should pay for itself quickly.
Take your time and specify your prompts
To get a good pre-lander from your inputs, you need to write a good prompt. Be specific and describe the offer, target audience, desired tone, key elements, and structure. It might take some time at first to get used to this clunky AI voice, but it will pay off later on.
Pro tips:
The first round is not the final one
AI won’t replace you, not yet, at least. Instead, this tool can collaborate with you, but AI cannot create perfection on its own. Therefore, you need to iterate by refining the prompt, adding missing details, and generating several versions of the same creative until you’re genuinely satisfied with the result. Try the second, the third time, because this is where the real magic happens.
Get to know the pain points of your user and focus on them
While experimenting with AI-generated pre-landers, keep in mind that your creations still need to address a specific problem for your users. Take time to understand what keeps your audience up at night, then address it directly. It might be just one segment, but it has to be explicit and with a clear solution.
Example: For a VPN offer, emphasize security, privacy, and protection against tracking rather than generic speed claims. But if your target audience is made up of geeks, then highlighting speed might actually be a good idea. The key point here is that you need to use your own reasoning and conduct tests to pick the angle that resonates with your audience.
If you’re stuck, ask AI to help map out the main pain points and solutions.
Know your colors and fly with them
Colors are among the best tools for nudging others toward a specific action. People read them instinctively, which is actively used by marketers, producers, and designers.
Here are a few quick associations that work well:
Some numbers get more attention
This will be a short, somewhat subjective one, but in our experience, prime numbers (13, 17, 23) and repeating ones (77, 99) outperform boring round numbers. It’s hard to say exactly why, but it might be because these numbers feel more specific and credible.
Motion is emotion
Static pages can get the job done, but the real gem lies in action. Simple animations, like loading effects, subtle bounces, or smooth transitions, can boost engagement and time on page. With the help of AI, you can generate such elements relatively quickly.
Give users more options to choose from
Don’t go for a single hard CTA; it’s better to provide 2–3 options instead. The visible sense of being in control reduces pressure and makes people more likely to take action.
Keep things succinct
True, there might be exceptions, especially if your product is complex and requires a thorough explanation to evoke trust and credibility. But generally, it’s best to deliver the core message on the first screen. Do what you can to minimize scrolling, especially on mobile.
Also, even if the funnel is complex, you can break it into multiple short screens, each with a distinct CTA.
Run A/B tests constantly
Even if your pre-landers keep on working flawlessly, the market evolves, and new approaches emerge. You can quickly lose a large chunk of people if you give up on testing, thinking that business runs well anyway.
Run at least 3 versions of the same pre-lander: different headlines, alternative button colors, other layouts, or new offers. You never know what will resonate best, and slight changes can boost conversions by 5–10%.
Create templates for similar offers
Once you find a winning approach for a particular vertical, it’s a good idea to make a template out of it. This way, you don’t have to reinvent the wheel and can simply swap texts and images. Although templates might become outdated later, the long-term time savings outweigh any drawbacks.
Learn basic code tweaks
AI is powerful but not flawless. Knowing how to fix small layout issues, update links, optimize for mobile, or adjust text directly in code will save you hours and prevent costly mistakes. Always test everything thoroughly before going live.
Final thoughts
The main idea you should always remember is that you’re the creator and AI is your tool. Your wrench can’t build or dismantle an engine on its own, but you can. And the same applies to AI; yes, it’s technologically advanced, but it’s not a replacement for your skills and experience.
With this in mind and our tips at hand, you can experiment with AI and make the most out of it. Start implementing these tips on your next campaign, and you are more likely to see faster launches and better ROI.
Have you tried building pre-landers with AI yet? If not, then what are you waiting for? Register now, and let’s build a campaign that will turn your marketing genius into something more tangible, into profit.
If you’ve encountered such a problem before, we have some good news: you’re not alone. Although nothing can guarantee that your next pre-lander will convert, there are ways to improve your chances. One such way is to use AI, not only because it can design astonishing pages, but also because it speeds things up dramatically.
With this in mind, we are here to share insights from Polina, a media buyer at RollerAds, on how to use AI for pre-landers intensively without raising any red flags. For those of you who don’t like reading too much, we have a dedicated video prepared, check it out on YouTube.
All in all, we’ve compiled 12 tips on how to use AI for your pre-landers to get better results faster and in bulk.
Paid AI plans are go-to
Freeware or trial options might be good for testing and treading water. However, if you’re running full-scale campaigns, you need paid plans, because this is where the real power comes from.
You get access to better models, higher limits, and noticeably higher output quality. Add in the fact that you will scale multiple pre-landers, and the investment should pay for itself quickly.
Take your time and specify your prompts
To get a good pre-lander from your inputs, you need to write a good prompt. Be specific and describe the offer, target audience, desired tone, key elements, and structure. It might take some time at first to get used to this clunky AI voice, but it will pay off later on.
Pro tips:
- Use voice input to build prompts faster
- Always specify the language
- Ask the AI to output everything as a ready-to-use ZIP file
- Run the same prompt in multiple chats, as the best version usually stands out
The first round is not the final one
AI won’t replace you, not yet, at least. Instead, this tool can collaborate with you, but AI cannot create perfection on its own. Therefore, you need to iterate by refining the prompt, adding missing details, and generating several versions of the same creative until you’re genuinely satisfied with the result. Try the second, the third time, because this is where the real magic happens.
Get to know the pain points of your user and focus on them
While experimenting with AI-generated pre-landers, keep in mind that your creations still need to address a specific problem for your users. Take time to understand what keeps your audience up at night, then address it directly. It might be just one segment, but it has to be explicit and with a clear solution.
Example: For a VPN offer, emphasize security, privacy, and protection against tracking rather than generic speed claims. But if your target audience is made up of geeks, then highlighting speed might actually be a good idea. The key point here is that you need to use your own reasoning and conduct tests to pick the angle that resonates with your audience.
If you’re stuck, ask AI to help map out the main pain points and solutions.
Know your colors and fly with them
Colors are among the best tools for nudging others toward a specific action. People read them instinctively, which is actively used by marketers, producers, and designers.
Here are a few quick associations that work well:
- Red → urgency and attention
- Green → trust and positive action
- Yellow/Orange → discounts and warnings
Some numbers get more attention
This will be a short, somewhat subjective one, but in our experience, prime numbers (13, 17, 23) and repeating ones (77, 99) outperform boring round numbers. It’s hard to say exactly why, but it might be because these numbers feel more specific and credible.
Motion is emotion
Static pages can get the job done, but the real gem lies in action. Simple animations, like loading effects, subtle bounces, or smooth transitions, can boost engagement and time on page. With the help of AI, you can generate such elements relatively quickly.
Give users more options to choose from
Don’t go for a single hard CTA; it’s better to provide 2–3 options instead. The visible sense of being in control reduces pressure and makes people more likely to take action.
Keep things succinct
True, there might be exceptions, especially if your product is complex and requires a thorough explanation to evoke trust and credibility. But generally, it’s best to deliver the core message on the first screen. Do what you can to minimize scrolling, especially on mobile.
Also, even if the funnel is complex, you can break it into multiple short screens, each with a distinct CTA.
Run A/B tests constantly
Even if your pre-landers keep on working flawlessly, the market evolves, and new approaches emerge. You can quickly lose a large chunk of people if you give up on testing, thinking that business runs well anyway.
Run at least 3 versions of the same pre-lander: different headlines, alternative button colors, other layouts, or new offers. You never know what will resonate best, and slight changes can boost conversions by 5–10%.
Create templates for similar offers
Once you find a winning approach for a particular vertical, it’s a good idea to make a template out of it. This way, you don’t have to reinvent the wheel and can simply swap texts and images. Although templates might become outdated later, the long-term time savings outweigh any drawbacks.
Learn basic code tweaks
AI is powerful but not flawless. Knowing how to fix small layout issues, update links, optimize for mobile, or adjust text directly in code will save you hours and prevent costly mistakes. Always test everything thoroughly before going live.
Final thoughts
The main idea you should always remember is that you’re the creator and AI is your tool. Your wrench can’t build or dismantle an engine on its own, but you can. And the same applies to AI; yes, it’s technologically advanced, but it’s not a replacement for your skills and experience.
With this in mind and our tips at hand, you can experiment with AI and make the most out of it. Start implementing these tips on your next campaign, and you are more likely to see faster launches and better ROI.
Have you tried building pre-landers with AI yet? If not, then what are you waiting for? Register now, and let’s build a campaign that will turn your marketing genius into something more tangible, into profit.