rollerads
Case study: Additional monetization from push traffic
At RollerAds, we always strive to help you earn more without complicated efforts. Not long ago, we published a case study on two types of extra monetization on our blog: a back-button script and a push-subscription tag.
In today’s case study, however, we ran a push campaign to see how standalone push subscriptions can improve ROI and overall profit. Without further ado, let’s jump straight to the business.
Preparing for the launch
For this case study, we picked a sweepstakes offer from CpaRoll, our partner affiliate network. In this section, you can find all the necessary setup details of our campaign.
Integrating a push subscription tag
Firstly, you need to create a publisher account on RollerAds if you don’t have one yet, as you'll need it to add the push subscription tag to your pre-lander. You can read our step-by-step guide to adding the tag if you have never done it before, or contact our managers for help.
After adding the tag, we received the code and added it to the subscription page on our pre-lander.
Here you can find the full article where we explained the role of pre-landers, how to use them, and how to design one.
In today’s case study, however, we ran a push campaign to see how standalone push subscriptions can improve ROI and overall profit. Without further ado, let’s jump straight to the business.
Preparing for the launch
For this case study, we picked a sweepstakes offer from CpaRoll, our partner affiliate network. In this section, you can find all the necessary setup details of our campaign.
- Format: Push
- Vertical: Sweepstakes
- Bid model: SmartCPC
- Device: Mobile
- OS: Android
- GEO: US
- Offer: US – TrendnDaily – $1000 CashApp Card – CPL 1753
- Payout: $2.4
Integrating a push subscription tag
Firstly, you need to create a publisher account on RollerAds if you don’t have one yet, as you'll need it to add the push subscription tag to your pre-lander. You can read our step-by-step guide to adding the tag if you have never done it before, or contact our managers for help.
After adding the tag, we received the code and added it to the subscription page on our pre-lander.
Here you can find the full article where we explained the role of pre-landers, how to use them, and how to design one.
Launching the campaign
We had the offer, and the push tag was installed. The time was ripe to launch the campaign, so we started with picking the ad format and bid model.
We had the offer, and the push tag was installed. The time was ripe to launch the campaign, so we started with picking the ad format and bid model.
Then we named our campaign and pasted the target URL.
The next step was centered around creatives. We always advise our partners to add up to 10 creative (the maximum allowed). This way, you can see what performs best and focus on it, further enhancing the campaign’s performance.
According to the offer’s KPI, the US was the GEO of demand, so we added this GEO and disabled proxy traffic.
The bidding strategy was left at the average auction price, the default setting. Don’t make the same mistake we did: set a maximum bid at this stage to avoid overspending.
And don’t forget about the daily and total budgets.
We decided to set the subscription age to 0-3 days and left the frequency capping at its default setting: one exposure per 24 hours.
It’s also important to set the device and OS targets.
Once everything was set and done, it was time to save the changes and submit the campaign for moderation.
Optimization tweaks
Once the campaign was ready and approved, it was time to launch the campaign and do a bit of optimization. Here, we’ll go through 10 days of how it all went out.
Day 1
When the campaign starts getting traffic, you need to check LP CTR to make sure your pre-lander is working correctly. If it shows 0% despite the number of clicks, it means your pre-lander needs to be fixed.
Although our LP CTR was good, the campaign still underperformed due to our previous mistake of not setting a maximum bid.
Once the campaign was ready and approved, it was time to launch the campaign and do a bit of optimization. Here, we’ll go through 10 days of how it all went out.
Day 1
When the campaign starts getting traffic, you need to check LP CTR to make sure your pre-lander is working correctly. If it shows 0% despite the number of clicks, it means your pre-lander needs to be fixed.
Although our LP CTR was good, the campaign still underperformed due to our previous mistake of not setting a maximum bid.
We rushed to fix it as soon as we realized what was wrong. This time, we set $0.15 as the max CPC and moved the scroller closer to the top of the auction.
Day 2
Once the bid stabilized, we began the optimization process. The first thing that we did was block the zone with the worst results.
Once the bid stabilized, we began the optimization process. The first thing that we did was block the zone with the worst results.
Day 3
In the tabs at the top of our tracker, we selected dates that spanned the entire campaign and analyzed the creatives' performance. The results were mixed: due to low CR and zero conversions, we had to remove two of them.
In the tabs at the top of our tracker, we selected dates that spanned the entire campaign and analyzed the creatives' performance. The results were mixed: due to low CR and zero conversions, we had to remove two of them.
Day 4
We finally got to zone optimization and blocked the ones with 0% LP CTR.
We finally got to zone optimization and blocked the ones with 0% LP CTR.
To get more traffic, we decided to set custom bids for the zones that had conversions.
Day 5
As expected, due to the custom bids that we set earlier, the average bid increased. However, traffic volume did not meet expectations, so we rolled back the custom bids.
And we once again blocked the zones with no conversions.
Days 6-7
Break time! On these two days, the campaign was paused and received no traffic.
Day 8
After a good rest, we got back to the action. On the 8th day, we blocked the feeds that had zero conversions during the first five days of the campaign.
Break time! On these two days, the campaign was paused and received no traffic.
Day 8
After a good rest, we got back to the action. On the 8th day, we blocked the feeds that had zero conversions during the first five days of the campaign.
With the same date selection, we tweaked the zones again and blocked the ones that brought no results.
Day 9
By choosing new dates, we continued blocking non-performing zones.
By choosing new dates, we continued blocking non-performing zones.
Day 10
Finally, on the last day of the campaign, we summed up the results after the entire budget had been spent.
Results of the case study
After 10 days of running, our campaign achieved the following results.
Finally, on the last day of the campaign, we summed up the results after the entire budget had been spent.
Results of the case study
After 10 days of running, our campaign achieved the following results.
- Total cost: $193.03
- Total revenue: $207
- Profit: $13.97
- ROI: 7.24%
Push subscription tag outcomes
And now, it’s time for the big question: Did the push tag that we integrated at the beginning actually increase our earnings?
Yes! The tag worked alongside the campaign, helping us earn an additional $37.44 and boosting ROI by 19.40%!
And now, it’s time for the big question: Did the push tag that we integrated at the beginning actually increase our earnings?
Yes! The tag worked alongside the campaign, helping us earn an additional $37.44 and boosting ROI by 19.40%!
The best thing is that subscriber monetization continued to generate revenue even on break days, when the traffic stopped.
In the end, these are the results that our campaign got.
Because of the push subscription tag, we improved ROI by 19.40% from a single campaign. Now, imagine what results you can achieve by running multiple campaigns with the tag: the sky is the limit!
So why settle for less when you can have more? We hope that this case study inspired you to add the tag whenever it's possible to multiply your earnings. And if you have any questions or want to clarify any steps in the case, get in touch with us, we’ll gladly help you sort them out.
In the end, these are the results that our campaign got.
- Total cost: $193.03
- Revenue: $207
- Revenue from the push subscription tag: $37.44
- Total revenue: $244.44
- Total profit: $51.41
- ROI ≈ 26.64%
Because of the push subscription tag, we improved ROI by 19.40% from a single campaign. Now, imagine what results you can achieve by running multiple campaigns with the tag: the sky is the limit!
So why settle for less when you can have more? We hope that this case study inspired you to add the tag whenever it's possible to multiply your earnings. And if you have any questions or want to clarify any steps in the case, get in touch with us, we’ll gladly help you sort them out.