TwinRed Review

What is TwinRed?

TwinRed has been around for more than a decade and evolved from the name DoublePimp. They have three international offices; one in Los Angeles, one in Barcelona, and another one in Budapest.

The company has an interesting backstory as the name TwinRed has not always been around. In fact, after the change in management, the name TwinRed was born because the employees at that time were always dressed in red and were called Team Red. It then followed the ‘double’ trend of its founding company, Double Impact.

TwinRed Features

Creating great campaigns on any network requires good use of the network’s functions. TwinRed earning trick lies in how well you can utilize these features to your advantage.
Here is an outline of their features.

• Multi-platform Solution

TwinRed is actually several platforms made accessible in one place, with each platform giving different solutions. Among them is the self-serve platform, which allows advertisers to create and manage campaigns themselves if they are confident enough to do so.
Other marketing solutions include Open RTB, private marketplace, and XM_integration (XML) platforms. You can always choose the one that works best for you.

• Ad Exchange

Aside from their direct publishers, TwinRed also has an Ad Exchange system that allows users on the platform to sell their traffic to other users. While this can significantly increase your reach, it’s important to be careful when using these due to the instances of fraud and bot traffic. Also, you would need to request a list of ad exchange sources from the support team if you want to whitelist or blacklist them.

• Full Tracking Features

With TwinRed you can monitor the results of your campaigns and find out what placement works and which has bad performance. This allows you to adjust areas that need optimization and help you decide if you need to take down a campaign or continue with it.

• User Targeting

Targeting is very essential in any campaign creation process. It determines how successful your campaign would be. If you fail to target properly, it could lead to negative ROI, so it’s good to know that TwinRed has got you covered.
The targeting options you can utilize include device type, city, IP, browser, domain and platform, network, and even sexual orientation. The latter is great when promoting dating and gambling offers.
There are still no targeting options for OS, browser language, Carrier, Model or Manufacturers.

• Security

The platform makes use of advanced technology to block ad fraud and bot traffic. Ads placed via TwinRed are also constantly screened to prevent any corruption of their clean advertising environment. So is TwinRed safe? The network promises to be so.
Nevertheless, since adult traffic is riddled with fraud traffic, even technologies used by networks may not be enough. It would be best to have your own filtering technology in place.

• Retargeting

Are your conversion rates low? Then let TwinRed’s retargeting engine help you. This feature allows you to pinpoint your exact targets and continuously pursue them if they show interest but don’t convert.

TwinRed Offers & Verticals

This network is an adult-centric one, so it specializes in all adult verticals and offers which include:

• Cam, Video on Demand, Adult games, Adult content, Casual and Adult dating

TwinRed Payment & Investment

TwinRed Support

TwinRed support team can only be contacted through email and live chat. If the live chat is offline, the message will be reverted to an email message. To streamline customer inquiries, TwinRed also utilizes a support ticket system In this case, each support interaction is assigned a unique ticket, ensuring efficient tracking and resolution of customer concerns.