Advertisers can rely on TrafficShop to optimize their online advertising campaigns and achieve a high return on investment (ROI). Some benefits offered to advertisers include:
- Self-serve platform, providing full control and optimization capabilities for campaigns.
- Popular ad formats available, including mobile and desktop banners, native ads, pop unders, and skimmed traffic.
- Performance tracking through an easy-to-implement Server-to-Server (S2S) tracking system, enabling real-time monitoring of traffic performance.
- Deep targeting options, allowing advertisers to reach their desired audience based on geographic location, city, browser, language, frequency cap, IP ranges, day parting, and more.
- Budget monitoring, supporting all popular banner sizes certified by the Interactive Advertising Bureau (IAB).
- Quality traffic, thanks to a sophisticated quality control system that filters out fraud, bot-generated, and malware traffic.
- Quality selector, enabling advertisers to choose between different levels of traffic quality, such as normal, good, premium, low production, and remnant.
- Personal account management, with a professional team of managers available to assist advertisers in achieving optimal results and maximizing their ROI.
- Profound optimization features on the dashboard, including white lists, blocking filters, and more, making campaign optimization a straightforward process.
Traffic TypesAt TrafficShop, users have the option to choose from various traffic types. These include pop unders, skimmed traffic, display banners, and native ads, catering to both mobile and desktop platforms. This diverse selection allows advertisers to engage with their audience through different formats based on their campaign goals.
Pricing ModelsTrafficShop offers flexible pricing models to accommodate different advertising budgets and strategies. They provide Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) models, allowing advertisers to choose the most suitable option for their campaigns. Additionally, the platform offers the option of flat rate campaigns, which can be set up by account managers for added convenience.
Tracking SystemTo ensure accurate tracking and measurement of campaign performance, TrafficShop supports various tracking systems. Users can integrate their preferred tracking system, which should be capable of creating a unique value token on the traffic buyer’s side and sending back conversions via postback. For ease of use, TrafficShop has pre-integrated popular tracking systems such as Voluum, Cake, Tune, and Peerclick.
Targeting OptionsTrafficShop provides a comprehensive range of targeting options to help advertisers reach their desired audience effectively. Advertisers can target specific domains, cities, regions, languages, browsers, operating systems, niches/categories, devices, carriers (for mobile traffic), and IP ranges. Furthermore, advertisers can choose to deliver traffic on specific days of the week and hours of the day, allowing for precise time and day parting.
Anti-Fraud ControlTrafficShop takes pride in maintaining the quality of traffic and the security of advertising materials. They employ in-house monitoring and analytical tools to ensure the traffic quality from publishers and the integrity of advertising materials. If the analysis results indicate inappropriate traffic from a publisher or a violation of the service’s rules, TrafficShop may block the traffic source and the associated account. Advertisers found to be breaking the rules may also face account suspension.