Traffic Factory Review

What is Traffic Factory?

Calling itself the “premium advertising network,” Traffic Factory helps thousands of advertisers and publishers make more money worldwide. The company prides itself on its 6 billion daily impressions, advanced RTB platform, its international team of account managers, facilitating traffic of more than 200 million visitors daily.

The Czech Republic-based network provides publishers with massive quality traffic sources and unique tools for adult advertising campaigns, competing with notorious companies such as Traffic Junky, Traffic Stars, Clickadu, and ExoClick.

Traffic Factory Features

Not only does it have lots of quality traffic, but the company also offers many targeting options for your sites. With Traffic Factory, publishers can target users based on the following targeting filters:

• Country
• Language
• Keyword
• Device
• Category
• Geo-Fence

The geo-fence targeting option allows you to set a 50-km-radius circle around a specific location to maximize your conversions in an eligible country. This feature, however, is only available for certain promotions.

What are Traffic Factory’s strengths?

What makes Traffic Factory an ad network that’s worth your time, energy, and money?

• Tons of options to target the right audience: You cannot go wrong with Traffic Factory’s targeting options to get high-quality traffic for the audience you have in mind. In doubt, reach out to your account manager to know which options are best for your campaign.
• Accessible data analytics: We’ve got to love data in affiliate marketing! That’s how we know what we do well on a site. All your data is gathered in one place with preset metrics on your click rate, impressions, and conversion rate to view all your campaigns’ activity during a given period. There’s no better way to know if your ads are working on your visitors.
• Dashboad viewable in 8 languages: Access your dashboard in language such as French, Portuguese, Spanish, and Vietnamese.

What are Traffic Factory’s limitations?

Of course, that ad network isn’t perfect. Since we want you to choose the best ad network for your website, here are Traffic Factory’s limitations:

• Strict rules for ad formats: When it comes to approving banners, Traffic Factory does not play. All banners undergo a rigorous review process, and they must comply with specs stated in Traffic Factory's banner rules: dimensions, placement, content, etc. Plus, all misleading ads are automatically rejected. So Traffic Factory is not exactly suited for publishers who want carte blanche over their ads.
• Limited geo-fence targeting: This filter can only limit to whole countries. You can’t target a city or a region.

Traffic Factory Offers & Verticals

Traffic Factory Payment & Investment

Traffic Factory Support