PlugRush Review

What is PlugRush?

The Plugrush ad network offers a service that gives advertisers access to both mobile and desktop traffic. The platform hosts several advertising technologies that drive accurate results. Though the first release had a complicated interface that was far from user-friendly, the platform has upgraded its design to make it more intuitive.

Plugrush was first released in 2007 by Thomas Pedersen. They were not up to a great start as their first release was quite tricky to navigate, but the platform has grown into an option to consider advertising in the adult niche.

PlugRush Features

As mentioned earlier in this review, Plugrush has a bunch of advertising technologies that help drive your campaigns to the right audience. Plugrush’s earning tricks lie in how well you can use these features to create very effective campaigns. Here is an outline of these features.

• Deep Targeting

The main goal of any campaign is to reach the right audience. Plugrush puts this into consideration by giving its advertisers some advanced targeting options to make sure they consistently achieve their goals. You can target your audience according to OS, Country, sexual orientation, connection type, mobile carriers, and Browser.

• Behavioral Targeting

Plugrush offers its behavioral targeting feature to help you bring back your users with pixel retargeting. Once these users have reached a particular stage on your landing page, website, or conversion funnel, it shows they are worth retargeting with a new campaign. You can retarget users who have failed to convert or have converted once and wish to target them again with this feature.

• Automatic Optimization

If you need your campaign to be regularly optimized while you do other things, then this feature is for you. Plugrush offers manual optimization, but you can automate your campaigns with Plugrush’s automated rules if you need more free time.
To use this, first decide what actions you want the rules to perform. You can eliminate things from your campaign, limit a source or sub source when it meets your condition, and increase or decrease the CPC bids of your campaign, all based on your rule’s conditions.
The next thing to do is select the conditions for your rules to work. These conditions can be based on ROI, profit, win rate, and many more. Once you’ve set your requirements, the next step is to select the campaigns you want your rules to be applied to, and lastly, hit the create rule button. You’re good to go once all these are set.

• Conversion Tracking

Plugrush makes use of S2S conversion tracking to help you gain insight into your campaign’s performance. They make use of a postback URL, so you can closely observe your conversion rates and ROI in real-time. You don’t need cookies to use S2S conversion tracking, nor do you need to insert any code to your website. What you need is a tracker that can effectively transmit conversions through postback URLs once a conversion happens. You can use Bemob or any other tracker for conversion tracking on Plugrush.

• Security

A lot of advertisers fall victim to fraud and bot traffic. This leads to questions like — is Plugrush safe? Plugrush’s system automatically filters bot traffic and automated traffic to keep your campaigns 100% safe at all times.

• Cost Control

With Plugrush’s cost control feature, you’re always in control of your funds to prevent overspending. You can set individual daily budgets and user cappings for your campaigns.

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